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Sparkist Manifesto

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Sparkists recognize that they have a light - a spark - blazing within them and they aren’t afraid to let it shine. They share their light freely, knowing that thousands of candles can be ignited from a single flame, and the whole world simply becomes brighter.

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Sparkists recognize that they have a light - a spark - blazing within them and they aren’t afraid to let it shine. They share their light freely, knowing that thousands of candles can be ignited from a single flame, and the whole world simply becomes brighter.

Sparkists make their customers the hero in their brand story. They are themselves solely a supporting character. But when they help the hero succeed, they can still win the Oscar! They celebrate and share their customers’ stories, seek their input on business decisions, love them more than they love their product/service, and they never stop serving them.

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Sparkists make their customers the hero in their brand story. They are themselves solely a supporting character. But when they help the hero succeed, they can still win the Oscar! They celebrate and share their customers’ stories, seek their input on business decisions, love them more than they love their product/service, and they never stop serving them.

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Sparkists collaborate; they don’t compete. They find opportunities to support other small businesses, cheer one another on, educate, and innovate. They work hard and achieve exceptional results.

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Sparkists collaborate; they don’t compete. They find opportunities to support other small businesses, cheer one another on, educate, and innovate. They work hard and achieve exceptional results.

Sparkists use addition by subtraction. They practice the 80/20 principal - focusing on the 20% of activities that give them 80% of results and becoming a master at them. They don’t waste their time trying 72 different things that only give mediocre results.

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Sparkists use addition by subtraction. They practice the 80/20 principal - focusing on the 20% of activities that give them 80% of results and becoming a master at them. They don’t waste their time trying 72 different things that only give mediocre results.

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Sparkists always follow through. They know that the fortune is in the follow up. They nurture relationships and are prepared for the long haul. They understand that if you only pay attention to those who are willing to buy NOW, you are leaving the majority of money (and relationships) on the table.

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Sparkists always follow through. They know that the fortune is in the follow up. They nurture relationships and are prepared for the long haul. They understand that if you only pay attention to those who are willing to buy NOW, you are leaving the majority of money (and relationships) on the table.

Sparkists design initiatives with strategy and intention. They understand that no business component exists in a vacuum. Everything is interconnected and woven together like a transcendent symphony. Each piece has its own part - sometimes the melody, sometimes the harmony - but it is only when they are all performing together that the power of the music comes to life.

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Sparkists design initiatives with strategy and intention. They understand that no business component exists in a vacuum. Everything is interconnected and woven together like a transcendent symphony. Each piece has its own part - sometimes the melody, sometimes the harmony - but it is only when they are all performing together that the power of the music comes to life.

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Sparkists never stop learning. They actively invest in their own educational development. They know that business is like going up a down escalator. When you stop moving, you go backward. They put in the work necessary to become the best version of themselves.

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Sparkists never stop learning. They actively invest in their own educational development. They know that business is like going up a down escalator. When you stop moving, you go backward. They put in the work necessary to become the best version of themselves.

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